McDonalds - Essay Example
They use renewable resources and quality control over the industry, which is done through random checks and random audits. The main weakness is the media backlash. On operations, the industry has on line and onsite kiosk job application systems and is the second largest employer in the U.S. on the marketing, sales the products are of high quality, and the industry promotes health and wellness campaign and product offerings and does a lot of consumer and market research. The company also makes promotions such as the Coca Cola endorsement promotion. Their services have a high accuracy and done in a clean environment and often accompanied with friendly customer service. However, the industry lacks employee apathy and some customers complain of dissatisfaction (Collier 2010).
As is with other companies McDonalds relies on its resources for its capabilities and core competencies to be able to create value through this, McDonalds claims to have capabilities including its own employees and the training experiences provided to them.
